We have collected a few statistics from various studies and sources which deal specifically with consumer's use of the web.  This has a direct effect on businesses who are not utilizing the online market, or those who are not utilizing it correctly.

• When shopping for a product or service, 73% of consumers use search engines to find local businesses from which to buy (WebVisible/Nielsen NetRatings, 2008)

• Search engines are the first source to which consumers turn
  to find local businesses (31%), ahead of even print yellow pages (30%).
  (TMP Directional Marketing/comScore, 2008)

• Over 77% of people said they were more likely to make a
  purchase from an unfamiliar business with a quality Web site than a
  poor Web site from a known business (WebVisible/Nielsen NetRatings, 2008)

• On every key measure driving satisfaction, retailers'
  websites are better at producing satisfied customers than traditional
  stores are. (ForeSee Results/FGI Research, 2005)